Cliff is a backpack from NOEL, an Estonian bag brand, behind which is the team of Matrix Pro, the manufacturer of professional hiking backpacks. Cliff is inspired by the long history of Matrix Pro’s hiking backpack production but is primarily designed for the street. But, of course, it handles shorter hikes or trips well too. The bag’s capacity is 25 liters and the inner walls have a padded laptop pocket that can accommodate a laptop up to 17 inches. In addition, there are several smaller pockets inside the bag, one of which is zippered. The bag has a large front pocket, which also contains one zippered pocket and two open pockets. The bag is made of durable Cordura material and is waterproof. This bag will serve you long and well – whether you take it to the office, on a hike, or to the gym.

Behind the NOEL brand are the creators of Matrix Pro, a professional hiking backpack manufacturer. In the category of hiking backpacks, Matrix Pro is the absolute world-class – even Estonian mountaineers Alar Sikk and Andras Kaasik trust Matrix Pro bags. Now you can carry this quality on the streets as well. All NOEL bags are handmade in Tartu.

• Made of Durable Cordura
• Dimensions: 15 x 30 x 59 cm
• Capacity: 25 liters
• 100% Estonian handcraft

Cliff is a backpack from NOEL, an Estonian bag brand, behind which is the team of Matrix Pro, the manufacturer of professional hiking backpacks. Cliff is inspired by the long history of Matrix Pro’s hiking backpack production but is primarily designed for the street. But, of course, it handles shorter hikes or trips well too. The bag’s capacity is 25 liters and the inner walls have a padded laptop pocket that can accommodate a laptop up to 17 inches. In addition, there are several smaller pockets inside the bag, one of which is zippered. The bag has a large front pocket, which also contains one zippered pocket and two open pockets. The bag is made of durable Cordura material and is waterproof. This bag will serve you long and well – whether you take it to the office, on a hike, or to the gym.

Behind the NOEL brand are the creators of Matrix Pro, a professional hiking backpack manufacturer. In the category of hiking backpacks, Matrix Pro is the absolute world-class – even Estonian mountaineers Alar Sikk and Andras Kaasik trust Matrix Pro bags. Now you can carry this quality on the streets as well. All NOEL bags are handmade in Tartu.

• Made of Durable Cordura
• Dimensions: 15 x 30 x 59 cm
• Capacity: 25 liters
• 100% Estonian handcraft

Cliff is a backpack from NOEL, an Estonian bag brand, behind which is the team of Matrix Pro, the manufacturer of professional hiking backpacks. Cliff is inspired by the long history of Matrix Pro’s hiking backpack production but is primarily designed for the street. But, of course, it handles shorter hikes or trips well too. The bag’s capacity is 25 liters and the inner walls have a padded laptop pocket that can accommodate a laptop up to 17 inches. In addition, there are several smaller pockets inside the bag, one of which is zippered. The bag has a large front pocket, which also contains one zippered pocket and two open pockets. The bag is made of durable Cordura material and is waterproof. This bag will serve you long and well – whether you take it to the office, on a hike, or to the gym.

Behind the NOEL brand are the creators of Matrix Pro, a professional hiking backpack manufacturer. In the category of hiking backpacks, Matrix Pro is the absolute world-class – even Estonian mountaineers Alar Sikk and Andras Kaasik trust Matrix Pro bags. Now you can carry this quality on the streets as well. All NOEL bags are handmade in Tartu.

• Made of Durable Cordura
• Dimensions: 15 x 30 x 59 cm
• Capacity: 25 liters
• 100% Estonian handcraft

Cliff is a backpack from NOEL, an Estonian bag brand, behind which is the team of Matrix Pro, the manufacturer of professional hiking backpacks. Cliff is inspired by the long history of Matrix Pro’s hiking backpack production but is primarily designed for the street. But, of course, it handles shorter hikes or trips well too. The bag’s capacity is 25 liters and the inner walls have a padded laptop pocket that can accommodate a laptop up to 17 inches. In addition, there are several smaller pockets inside the bag, one of which is zippered. The bag has a large front pocket, which also contains one zippered pocket and two open pockets. The bag is made of durable Cordura material and is waterproof. This bag will serve you long and well – whether you take it to the office, on a hike, or to the gym.

Behind the NOEL brand are the creators of Matrix Pro, a professional hiking backpack manufacturer. In the category of hiking backpacks, Matrix Pro is the absolute world-class – even Estonian mountaineers Alar Sikk and Andras Kaasik trust Matrix Pro bags. Now you can carry this quality on the streets as well. All NOEL bags are handmade in Tartu.

• Made of Durable Cordura
• Dimensions: 15 x 30 x 59 cm
• Capacity: 25 liters
• 100% Estonian handcraft

Dark Brown Widgets are crafted for those who appreciate both durability and style. Made from genuine leather, these shoes are designed to offer superior comfort and a sophisticated look, perfect for any occasion.

Manufactured in Europe to meet NATO AQAP 2110 standards, these boots come from the same factory responsible for producing the legendary M77 military boots. With military-grade quality and strength, you can trust Widgets to deliver lasting performance.

Named after the Widget Factory in Tartu, Estonia, a once-secretive site now buzzing with creativity, these shoes are as innovative as their roots. Once known for manufacturing covert items during Soviet times, the area now thrives with artists, designers, and entrepreneurs.

Widgets are available for men, women, and children. For women and children, we recommend selecting one size smaller. These shoes are shipped directly from the factory, ensuring authenticity and quality every step of the way.

Please measure your foot accurately and choose the appropriate size according to the size chart.  Click - how to do it!

• Upper: Genuine leather
• Outsole: Direct-injected PU
• Lining: Leather and textile
• Insole: Anatomical, antibacterial and washable
• Manufacturer Standards: NATO AQAP 2110, ISO 9001
• Where It’s Made: Estonia, Europe
• Shipping: 4-8 workdays

The Galvi-Linda black duffle bag 047 is made of durable polyester and features both shoulder straps and a handle for easy carrying—wear it on your back or carry it in your hand. The bag’s opening can be secured with a carabiner clip. It’s a spacious bag with plenty of room for all your essentials and even some non-essentials if needed. Bags produced by the Estonian company Galvi-Linda are no-nonsense military-grade bags that won’t let you down in any situation

Galvi-Linda has been a trusted partner for years to the Estonian Defense Forces and the police in producing backpacks, clothing, and other equipment. When the Ministry of Defense decided in the late 90s to start developing its equipment for the Estonian Defense Forces, Galvi-Linda was chosen as one of the partners.

The bag is designed and made in Estonia.

• Material: Durable Polyester
• Color: Black
• Dimensions: 30 cm x 83 cm x 30 cm
• Manufacturer Standards: ISO 9001:2015
• Designed and Made in Estonia

The Galvi-Linda green duffle bag 047 is made from durable polyester and features shoulder straps and a handle for versatile carrying options—you can wear it on your back or carry it in your hand. The bag’s opening can be secured with a carabiner. This spacious bag offers ample room for all your essentials and even some non-essentials if needed. Bags produced by the Estonian company Galvi-Linda are no-nonsense military-grade bags that won’t let you down in any situation.

Galvi-Linda has been a trusted partner for years to the Estonian Defense Forces and the police in producing backpacks, clothing, and other equipment. When the Ministry of Defense decided in the late 90s to start developing its equipment for the Estonian Defense Forces, Galvi-Linda was chosen as one of the partners.

Designed and manufactured in Estonia.

• Material: Durable Polyester
• Color: Green
• Dimensions: 30 cm x 83 cm x 30 cm
• Manufacturer Standards: ISO 9001:2015
• Designed and Made in Estonia

GoGoNano Clean is a revolutionary, eco-conscious shoe cleaner gel designed for shoes, textiles, and suede. This advanced formula tackles stubborn dirt and stains without the need for machine washing, keeping your items looking fresh and pristine. Crafted with vegan, plant-based ingredients, GoGoNano Clean delivers a powerful clean while being gentle on both your belongings and the planet. Eco-friendly and effective, it’s the perfect solution for all your cleaning needs.

• Ideal for shoes, textiles, and suede
• Gel formula for precise, easy hand cleaning
• Vegan and plant-based ingredients
• Safe for delicate materials and can be used as suede cleaner
• Reduces reliance on machine washing for stain removal
• 100% eco-friendly formula, PFC-free
• Leaves items clean and fresh

GoGoNano Eco-Friendly Shoe Cleaner for Shoes and Textiles. Whenever you buy anything, you want it to last as long as possible. It can therefore be both frustrating and expensive when products made from materials like leather, suede or other textiles don’t last as long as you would expect. The best way to ensure your items, such as clothing and shoes, last a long time is by maintaining them properly – that includes cleaning them.

We understand that not all cleaning products are safe to use on all materials, which is why we designed Clean – a eco-friendly shoe cleaner gel that is both safe for you, the environment and for the materials you use it on. It utilizes the power of nanotechnology to provide a more intensive cleaning than other products on the market.

Cutting-Edge Cleaning Technology: The power of Clean shoe cleaner comes from a unique blend of biobased surfactants and natural co-solvents. Derived from fermentation technology, these ingredients create a powerful cleaning action that’s gentle on fabrics and the environment. The gel’s nanostructure allows for deep penetration into fibers, effectively lifting dirt and stains.

Key features of our eco-friendly cleaning technology include:

• 100% biobased active ingredients for powerful, natural cleaning
• Fermentation-derived components enhancing the cleaner’s effectiveness
• Nanostructured gel allowing deep penetration into fabrics
• Hypoallergenic formula suitable for users with sensitive skin

Versatile Cleaning for Multiple Materials: GoGoNano shoe cleaner simplifies cleaning routines across various materials. The formula effectively removes stains and dirt from shoes and textiles by hand, gently cleans suede, and reduces the need for frequent washing, helping preserve fabrics. It performs exceptionally well on various textiles, including those used in sportswear and outdoor gear.

Eco-Friendly Benefits:

Clean is not only effective but also environmentally responsible. Our textile cleaner eco-friendly features include:

• Biodegradable formula minimizing environmental impact
• Reduced water usage by limiting the need for machine washing
• PFC-free composition aligning with eco-conscious values
• Vegan ingredients ensuring no animal-derived components

How to Use GoGoNano Shoe Cleaner For best results:

On shoes and textiles: Apply the cleaner to a damp microfiber cloth or on shoe brush, then gently clean the surface.

On clothing: Use with a microfiber cloth for spot cleaning, reducing full washes.

On absorbent leather and suede: Avoid direct contact. Use minimal product with a microfiber cloth for gentle, effective cleaning. Not recommended for smooth leather.

Stubborn stains: Allow the cleaner to work for up to 30 minutes before wiping clean. Water can be used at any stage if needed.

Weight: 0.150

Dimensions: 4 x 4 x 16 cm

Made in Estonia

Eco-Friendly Shoe Protector Spray: Ultimate Protection for Your Shoes and Gear

Keep your shoes, clothes, and accessories in top condition with the Eco-Friendly Shoe Protector Spray. This easy-to-use, spray-on waterproof treatment is designed to provide superior protection against the elements, so you can enjoy your outdoor adventures worry-free. Ideal for all types of upper materials, this durable formula ensures your feet stay warm, dry, and comfortable. With long-lasting repellency, it’s the perfect solution to safeguard your gear from rain, mud, and dirt, all while being eco-conscious. Protect your shoes and stay ready for anything the weather throws your way.

Shoe protector spray amazing benefits:

• Superior water-repellency for up to 6 months
• Protection against UV rays, water and oil
• Water-based, 100% eco-friendly and safe to use formula
• Effective without heat activation
• PFC-free
• Customer and planet friendly aerosol supplied by AiroPack. True 360 performance – consistent, controlled output.
• 170ml GoGoNano Protect = 400ml in regular aerosol.

Have you ever had an expensive pair of shoes or boots that you really loved and thought were going to last a long time? Only to find after a few months of wearing them that due to their exposure to rain, dirt and stains, they deteriorated quicker than you had expected? When that happens, it’s very upsetting and, ultimately, a waste of money. To prevent this loss, we utilized the power of nanotechnology in developing our new GoGoNano Protect shoe protector spray.

100% eco-friendly shoe protector spray is water-based solution that is as safe to use as it is efficient. It can be used on shoes and boots made from various materials including nubuck, suede and textiles. The only material you can’t use it on is natural smooth leather that has an open structure. For leather we recommend using Stay Dry nano coating spray.

How to use shoe protector spray?

Using our Protect spray is very easy. You simply spray it over the shoe from a distance of around 30 cm. If you have a pair of regular shoes, that is non-leather synthetic shoes, a simple spray of Protect is all that suffices. However, for leather shoes and other items, you might need to remove any excess product with a clean microfiber cloth, to ensure that it works properly. It is completely normal for the material to appear wet after spraying.

For the best results possible it is recommended that you leave the solution to dry completely for at least 24 hours before using your shoes or items again.

Protect provides protection for up to 6 months after it has been applied.

Like all our protective & cleaning products, Protect has been made with the environment in mind. The formula used is natural, water-based and ecologically sustainable, while the aerosol spray is also nature-friendly, being one of the few of its kind on the market that does not use solvents or gases to dispense the product.

Weight: 0.250 kg

Dimensions: 5 x 5 x 22 cm

Made in Estonia

EcoProtect – Ultimate Leather & Fabric Waterproofing Spray

Protect your belongings effortlessly with GoGoNano EcoProtect, the eco-friendly waterproofing solution for leather and fabric. This advanced spray creates an invisible, ultra-thin barrier that repels water, dirt, and harmful UV rays, ensuring your items stay looking fresh. Plus, it strengthens fibers to combat everyday wear and tear, giving your belongings lasting durability without compromising the environment

EcoProtect impregnation spray amazing benefits:

• Provides superior water-repellency while allowing the material to remain breathable.
• Instant and long-lasting protection for up to 12 months.
• Protection against UV rays, water and oil.
• Water & mineral based, non-toxic and safe to use formula.
• PFC-free. No harmful or toxic components like Fluorocarbons, phosphates, NTA, EDTA, chlorine.
• Designed for all materials that require handwashing, including shoes, coats, jackets, gloves, hats, bags, and more.
• Neutral smell.
• Effective without heat activation.

Our spray-on impregnation solution is not only highly effective, but also eco-friendly. Unlike other protectors in the market, our mineral & plant-based product is non-toxic, and our polymers degrade within 20-30 years to sand-like structures. It also comes in our new 100% Post-Consumer Recycled (PCR) bottle, so you’re safe in the knowledge that you’re helping to protect the world we all love to explore.

We take environmental protection seriously at GoGoNano, which is why we’ve created a spray that not only protects your items but also keeps the planet safe. EcoProtect impregnation spray contains no harmful or toxic components such as fluorocarbons, phosphates, NTA, EDTA, or chlorine. Instead, our unique mineral & plant-based formula ensures that your items are protected while also degrading naturally over time.

Leather & fabric waterproofing spray EcoProtect is ideal for all materials that require handwashing, including shoes, coats, jackets, gloves, hats, and bags. It’s easy to apply – just slightly wet the absorbent material or use a microfiber cloth for leathers and non-absorbent materials. To avoid droplets or spotting on non-absorbent materials, it’s important to polish the product in circular motions after application.

After application, the product dries within 3-4 hours and treated items can be used directly afterwards, with full properties achieved within 24-36 hours. The protective layer not only enhances and strengthens the fibers against wear & tear, but also restores the leather’s original flexibility, color, and shine.

How to use nano coating spray:

1. Spray directly onto a freshly-cleaned, damp garment, focusing more on areas prone to abrasion.
2. Remove any excess product with a clean cloth.
3. Allow to dry naturally or follow your care label’s drying instructions.
4. For the best results possible it is recommended that you leave the solution to dry completely for at least 24 hours before using protected items again.

By taking care of your items and following our simple application instructions, you can enjoy long-lasting protection against wear and tear, water, dirt, and UV rays(fading colors).

Coverage: Depends on the application method, coating thickness, and absorbency of the substrate. The coverage with the brush method is approx. 2 m²- 10m2/litre.

Stay Dry nano coating spray is suitable for: Fleece, mesh fabric, windproof, soft shell, Gore-tex® and eVent® linings, satin, linen, cotton, leather, suede, canvas, polyester, nylon, wool, silk, synthetic blends, microfiber, denim, futurelight

Weight: 0.250 kg

Dimensions: 5 x 5 x 22 cm

Made in Estonia

The ERGO PETAB Waist Bag combines natural leather craftsmanship with bold street-inspired design. Created in Estonia, the bag draws inspiration from the iconic “ERGO PETAB” message seen in Tartu’s urban landscape.

This piece blends everyday functionality with distinctive character, making it a practical accessory with a strong visual identity.

Key Features

• Genuine natural leather construction

• Three zippered compartments for organized storage

• Adjustable strap for flexible fit

• Compact and structured design

• Durable and practical for everyday use

• Designed and handmade in Estonia

Materials

The bag is made from natural leather, selected for durability and a clean appearance. Over time, the leather develops character, reflecting everyday use.

Craftsmanship

Handcrafted in Estonia in a leather workshop known for producing bags and accessories since 1994. This piece reflects a combination of traditional craftsmanship and contemporary streetwear influence from Jeekim.

Size & Fit

Dimensions: 30 × 13 × 10 cm
Adjustable strap: 82–113 cm

Designed to sit comfortably around the waist or across the body.

Product Details

Material: Natural leather
Compartments: 3 zippered pockets
Strap: Adjustable
Dimensions: 30 × 13 × 10 cm
Origin: Designed and handmade in Estonia

Enjoy all-day comfort with our Cushioned Everyday Merino Wool Socks. Soft, durable, and naturally odor-resistant, these socks are designed to keep your feet feeling fresh and supported no matter where your day takes you.

Crafted from premium Merino wool, they offer excellent breathability, moisture-wicking performance, and superior temperature regulation — keeping your feet warm in cooler weather and comfortably dry when it’s warmer.

Every detail is designed with comfort and performance in mind. Arch support provides stability for long hours on your feet, while the elastic calf ensures a secure fit without slipping. Targeted cushioning protects key areas, combining functionality with a sleek, stylish design suitable for everyday wear.

Perfect for work, outdoor adventures, or casual everyday use, these socks deliver the ultimate blend of comfort, durability, and performance — making them an essential addition to your wardrobe.

Care: Machine wash in cold water on gentle cycle with socks inside-out. Tumble dry on low or hang dry.
Do not bleach. Do not iron. Do not dry clean.

• Product Features & Details

  • Material: 80% Merino wool, 17% Polyamide, 3% Elastane

  • Naturally breathable

  • Temperature regulating

  • Odor resistant

  • Cushioned foot

  • Elastic arch support

  • Fast drying

  • Ribbed and elastic cuff

  • Seamless toe

  • Tradition-inspired design

  • Yarn from Germany

  • Made in Latvia

Keep your feet comfortable all day with the Cushioned Everyday Merino Wool Socks. Made from premium Merino wool, these socks are soft, breathable, and odor-resistant, delivering superior temperature regulation and moisture-wicking performance in every season.

Designed for all-day comfort and support, they feature arch support, elastic calf, and targeted cushioning, protecting your feet during work, outdoor adventures, or casual wear. The seamless toe and ribbed cuff ensure a perfect fit that stays in place, while the durable construction makes these socks long-lasting and reliable.

Perfect for anyone looking for high-quality Merino wool socks, comfortable winter socks, or premium outdoor socks, these everyday socks combine function, style, and durability for unmatched performance.

Care: Machine wash in cold water on gentle cycle with socks inside-out. Tumble dry on low or hang dry.
Do not bleach. Do not iron. Do not dry clean.

• • Material: 80% Merino wool, 17% Polyamide, 3% Elastane

  • Naturally breathable

  • Temperature regulating

  • Odor resistant

  • Cushioned foot

  • Elastic arch support

  • Fast drying

  • Ribbed and elastic cuff

  • Seamless toe

  • Tradition-inspired design

  • Yarn from Germany

  • Made in Latvia

Timeless Simplicity with Strong Character

The Gent Matte Bracelet is a refined accessory designed for men who appreciate clean design and durable craftsmanship. Its matte black ceramic surface creates a modern and understated look that pairs effortlessly with both casual and classic styles.

Balanced in its form and comfortable for everyday wear, the bracelet offers a strong visual presence while maintaining a subtle and sophisticated character.

Materials

Crafted from high-quality black ceramic, the bracelet offers excellent durability while remaining comfortable to wear. The piece is finished with a stainless steel clasp, providing additional strength and reliability.

Craftsmanship

Designed with attention to detail, the bracelet combines modern materials with a timeless aesthetic. The smooth ceramic surface and solid construction ensure a piece that maintains its character through everyday use.

Product Details

Material: High-quality black ceramic
Clasp: Stainless steel
Weight: 40.6 g
Width: 10 mm
Length: 21 cm (adjustable)
Origin: Made in EU